Contest categories

B-1. Poster Advertising
B-2. Magazine & Newspaper Advertising
B-3. Non-Standard & Free-Format Outdoor Advertising
B-4. POS, DM & Any other advertising print
B-5. Craft: Copywriting
B-6. Craft: Art Direction
B-7. Craft: Illustration
B-8. Craft: Photography
B-9. Craft: Typography

Entry requirements

Each advertisement constitutes one entry.

Advertisements which form a campaign must be entered and paid for as single entries.

Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.

It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.

Material requirements

Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly. 

All entries should be submitted as:

1. ONE IMAGE of each entry strictly in the following format:

Jpeg, 150 dpi, RGB and A4 size, resolution of longest side – no less 1772 pixels

Please name all images with the title of the entry.

For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.

2. CASE FILM as additional supporting material

Case film are accepted as a link to YouTube or Vimeo. 

You should upload your case film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.

No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.

Please supply 2 versions of your case film, as follows:

- Long version: 2 minutes long

This case film will be viewed by the Jury during voting as advanced material and could be used if your entry is a winner in post-Festival promotions. This case film should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English.

- Short version: 30-45 seconds

Additionally, you should supply a shortened/edited version of 30-45 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should again contain some key visuals and a simple clear commentary in English summarising the written part of the campaign.