Ad Black Sea will welcome Eka Kipiani, Jury Member of Advertising Campaigns Jury, Creative Director of JWT Metro from Georgia at seminars’ program. Her speech titled “Back to the future: destination – product” about threats to advertising and new era of trade.

“We daily witness the uprising of branded content and phenomenal craftsmanship.  To engage with consumers — clients are urged to make their brands and products less visible and noticeable in the communication. But still people could not care less about brands and their ads. They acquire ad-blocks and on the other hand warmly welcome platforms that enhance people to people trade. 

Does it mean there is a threat to advertising, branding, and marketing industry or maybe new era of trade is just taking us back to the future?”, – Eka commented the speech.

Festival guests – chairmen and members of the jury of Ad Black Sea – will present case studies from their own practices and trends of international advertising market. Among them there are starts of world advertising and the leading creators of European advertising industry.

The conference program is constantly updating on adblacksea.com, follow the latest news. For participation in festival, please register on website. If you have questions, please contact the organizing committee: festival@vrk.org.ua (Kate Grabovska) and project@vrk.org.ua (Olga Podgorskaya).

The entry deadline is on August 31, 2016.

See you in Batumi! 

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